Video: C.R.A.P. - Basic Layout and Design Principles for Web Pages
- Contrast - text (color, size, font), layout (colors to draw the eye across page)
- separate unlike elements
- Repetition - colors, font
- repeat aspects of design
- Alignment - justification (left, center, right - find a balance in particular region)
- justifying to emphasize key points
- Proximity - everything that's alike should be close together (can also be closely related to alignment)
- limit and separate unlike elements
- "aesthetic usability effect" - people believe that if a design is more attractive there will be greater ease of use
- 4 key principles of visual design
- Contrast
- directs user's eye to what is important
- Repetition
- internal consistency (within your application)
- fonts, icons, headings, links, list styles, page layout
- external consistency (with the platform you are designing for)
- standard buttons, link colors, search results
- common elements of web pages should be in standard locations
- "the task is the common denominator"
- Alignment
- elements of design should align horizontally and vertically
- design interface to underlying grid
- Proximity
- if you place elements in a user interface near each other, people will think that they are related somehow
- this will help build conceptual model of how interface is structured
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